WOW launches on VIDAA Smart TVs in Austria

WOW, Sky’s streaming service for premium sports and fiction programming, is now available on VIDAA-powered Smart TVs in Austria. The launch gives Austrian viewers another way to access series, movies and live sports directly from the TV through the VIDAA App Store.

Why it matters: - Austrian VIDAA TV owners now have direct access to WOW’s premium streaming lineup without needing an external device. - The expansion broadens VIDAA’s content offering in Austria and strengthens its push to pair global streaming services with local and regional entertainment. - WOW’s arrival adds another distribution path for premium sports and fiction content in a market where smart TV viewing continues to grow.

What happened: - V, the global platform company behind VIDAA, announced the launch of WOW on VIDAA-powered Smart TVs in Austria on September 30, 2026. - The WOW app is available through the VIDAA App Store and can be launched directly from the TV. - WOW brings series, movies and live sports to Austrian households using VIDAA-powered TVs.

The details: - WOW gives subscribers access to acclaimed international and local series, blockbuster movies, documentaries, kids’ programming and premium live sports, depending on the selected subscription. - Misha Pracny-Strauss, European Business Development Director at V, said the addition of WOW gives Austrian viewers more choice across premium entertainment and sport. - Caterina Preti, Managing Director Austria at RTL, said the launch brings WOW’s premium programming to more people in Austria and adds a flexible way to watch sport, films and series on Smart TVs. - V said the launch supports a broader strategy to place major global streaming services alongside strong local and regional content on VIDAA. - V said the platform continues to expand its entertainment ecosystem as its footprint grows across Europe. - According to Omdia, VIDAA recorded the largest unit growth among global Smart TV platforms between 2023 and 2025.

Between the lines: - The launch shows how smart TV operating systems are becoming more important as a gateway for streaming discovery and viewing. - VIDAA is using content partnerships to compete for attention in European living rooms, not just operating system share. - RTL is extending WOW’s reach beyond Germany, which suggests the service is being positioned for broader regional growth.

What's next: - VIDAA is expected to keep expanding its content partnerships as it grows across Europe. - Austrian viewers with VIDAA-powered TVs can now add WOW through the VIDAA App Store and watch directly on the television. - More streaming services may follow if VIDAA continues converting platform growth into content availability.